Definition of the most suitable support (wap push vs MMS)
Design and conception of the campaign
Qualification of the MMS base
Set up of an interface allowing an autonomous management
Statistics follow-up
What is an MMS ? New multimedia generation for the messages, succeeding text messages. MMS allows exchange of multimedia messages between mobile devices or with Internet. Thanks to them, it is possible to receive images and colour photos, voice clips or videos, directly on your mobile
What is mobile advertising ? (M-Pub) A mobile channel is used for advertising purposes:
Send an or a wap push/Internet Mobile to present your product to your customers and capture the traffic in your sales outlets
Display an SMS+ number in order to facilitate the contact between the brand and its client (example with the Lancome campaign in Canada that allowed participants to reserve make-up sessions)
Offer privileged services to its customers thanks to mobile internet, and stay in permanent contact with them.
Organise direct marketing campaigns in order to get in touch with your clients for the least cost while at the same time guaranteeing the optimum client satisfaction
Create traffic in your sales points thanks to our solution M-couponing
MMS market:
Compatible terminals: 20 millions or as much as for Mobile internet.
Terminals parametered for the reception of MMS: 12 millions
272 millions of MMS sent in 2005 vs 12,4 milliards of SMS sent in 2005
Our opinion:
MMS is an interesting media but has not yet fully found its place on the market. Advertisers use it to position themselves on an upper market segment and to valorise their brand image on a high tech side of MMS.
Mobile Trend proposes a solution "wap push/Internet Mobile" equivalent in terms of "development of brand name" with an ROI superior to that of MMS. Our solution allows you to qualify, recruit a customer database in a simple manner with no need to rebound towards a call center or to a web site.
Example of an MMS:
For your information, the cost of sending an MMS is about 0,40 Euro for a data volume comprised between 30 and 50Ko. Wap push/Internet Mobile solution allows to reduce the cost up to 70% for a cost in the order of 0,12 Euro.
Service
