- How to bring zest to your brand and handle product evolution? Most known examples of animation are SMS contest games that allow at the same time to create interactivity between the consumer and the brand but also to reward the latter.
Set up of original operations such as contest of photos taken from a mobile phone, enables creating an offline animation while offering a relay on web channel (by displaying the best photos on a blog for example).
Displaying campaign for the account of Lancôme in Canada, was inviting the clients to send a keyword from a mobile phone towards the number indicated on billboards. The participants then received an SMS displaying a toll-free number, allowing reservation of a personalised make-up session on a Lancôme counter where they received for free a Color Design product.
Adapted solutions :
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