In partnership with TagAttitude company, MobileTrend proposes a concept allowing creation of traffic in sales outlets. Working with 100% of mobile devices, it is very simple and fun for the consumer.
What is the principle of AudioTag ?
AudioTag® is a module that renders your POP (point of purchase advertising) or your display interactive with your customer’s mobile phone
When a user is in the vicinity of the base, he calls the displayed number
The user approaches his mobile phone for a few seconds to the base
The user receives immediately an SMS containing the information, result of a contest game, or allowing him to go to Wap site (mobile internet)
What is the value added of MobileTrend and of TagAttitude ?
TagAttitude supplies the interactive bases, and parameters the bases supplied with position determination technology (Each base allows reception of a different content)
MobileTrend provides the content for the bases (or formats content provided by the advertiser) and develops Wap sites (mobile internet) related to mobile marketing operations.
An extranet allows you to follow-up in real time the activity of POPs of each of your sales outlets (participations, winners, downloads,…)
Advantages of AudioTag ?
Attribution of loyalty points at each visit to the store and conversion of your points on the web : your mobile as your loyalty card !
Coupling of AudioTag with the printer in your sales outlet (coupons, entry tickets,…)
Bluetooth
What is the principle of Bluetooth module?
Bluetooth module is installed in the proximity of the advertising poster inviting the consumers to activate the BlueTooth function of their mobile
In the range of 10 to 30 meters, the mobile bips, and a message proposes the content offered by the advertiser
The consumer accepts the content by validating with a button
The content is downloaded in about 10 seconds for free by the user.
What is the value added of MobileTrend and of TagAttitude ?
TagAttitude provides the bases and parameters them with the chosen content (Each base allows reception of a different content)
MobileTrend provides the content (or formats the content brought by the advertiser) and develops Wap sites (mobile internet) related to mobile marketing campaigns
Extranet enables you to follow up in real time the activity of each of your sales outlet
Advantages of Bluetooth bases?
Attribution of loyalty points at each visit to the store and conversion of your points on the web : your mobile as your loyalty card !
Up to 10 simultaneous users per a base
Coupling of Bluetooth base to wi-fi network or by GPRS : reactivity and flexibility