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As part of brand promotion or a product promotion, the main mobile applications endorsed by marketing directors are :
- Goodies download This solution allows creation of opt-in database and to promote the brand (opt-in : Meaning a database on which the brand got the approval of the user to send him SMS)
In order to control the campaign budget, it is possible to offer first 15 000 goodies, then invoice the following ones at 0,35 Euro for example.
One understands by goodies, download of screen background, ringtones, games or videos. Here are some examples of projects :
Project Frolic (via Csuper agency):
Axe project( via Opus agency) :
Project Passionata
Project Hermes ( via Business Interactif agency)
Project Quick (via WildCard agency)
- Implementation of contest games is very much demanded. Mobile Trend though its different agreements is able to offer a complete service going though development to provision of prizing. At the end of each operation an Excel file of players can be downloaded directly from the customer zone.
Project Champion
Project Quicksilver / Xtreme video
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