- How to boost an operation and create buzz ? More and more marketing operations use the mobility channel to boost their operation.
If your objective is to provoke curiosity, challenge, we can propose you a game. The operation consists of rendering yourself from point A to point B with the help of posters dissimulated in the city. Each poster found allows the user to obtain instructions via SMS on how to render to the next poster in order to arrive to the final point.
Ring tones download reminding of an advertising tune has made its proof and enables the brand name to hit new targets relying on viral marketing and opinion leaders. Thus ring tones such as Chihuahua for Coca Cola marketing campaign or again toutouyoutouuuuu, 80's hits used for launching of the number 118 218 were downloaded in more than 100 000 examples.
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