MobileTrend à été chargé du développement du site IPhone de jeuxvideo.com.

Le Centre Européen de formation (European Center for Academic training Atlas) wished to match his premium rate number (audiotel) allowing it to qualify a practice development file by launching the service SMS CALL BACK. User sends a keyword followed by its mobile number in order for the call centre agent to get in touch with him. The goal was to generate new contacts and increase sales transformation rate. Adding of the SMS « brick » number of received contacts has doubled.

Launch of the 1st lottery by SMS in partnership with Mediastay : http://www.speedlottery.com/main.asp

User sends SPEED followed by 6 numbers comprised between 1 and 49, a draw is done automatically each 10min.

To test, send SPEED to 71004 followed by 6 numbers comprised between 1 et 49 (0,50€/SMS + cost of 1 SMS)

The Company SGDM (group GBH), has trusted to agencies Mediadom and Mobile Trend the implementation of innovative mobile marketing tool, regrouping a competition game through interactive bases, volume creation in their different car dealerships (Seat, Skoda, Mitsubishi, Audi, Honda) and in parallel, database qualification with an objective of customised follow up through a push SMS platform. The tool integrated interactive bases placed in car dealerships, the users were invited to approach their mobile to the base, following that they received an SMS informing them if they had won or not.

On the occasion of the launch of the new collection, called « Freestyle », whose muse is the singer Yelle, company Reebok France confided to Mobile Trend its mobile communication campaign relayed in Courir stores. A competition game was set up, with strong value added (shoes « Freestyle », concert tickets for Yelle showcase …), as well as mobile internet site allowing download of goodies representing the new Reebok product line.

Mobile Trend propose its services in terms of competition games (Instant Win, draw…)

Advertising agency Adhoc asked Mobile Trend to develop an application around a competition game though a premium rate number with objective to increase volume in commercial centre sales point.

La FFBDE contacted Mobile Trend in order to boost its web site, though set up of a competition game.

Citroën Caraïbes announced its collaboration with mobile marketing agency Mobile Trend, on the occasion of the launch for Citroën of an SMS communication platform, essentially dedicated to customer relationship. This platform allows to get in touch with the customer and to announce him his next oil change, send him new offers …

Mobile Trend and Mobile Tech in partnership with ORPI France just launched their 1st concept dedicated to real-estate and to interactivity. On each poster panel a code corresponding to real-estate is inscribed, allowing to the user situated on the street to send by SMS the code of the real-estate he is interested in and to have direct access to different information (text, photos, videos…)

In order to accompany its Internautes when they are mobile, Mobile Trend implemented publishing sites of the Group Hi Media. Fotolog is in such manner accessible since July 2008 from a mobile device.

Développement du site IPhone de RUE89.

Développement du site IPhone de Programme tv .com.

Heineken and advertising agency S.A.G.A have confined to Mobile Trend development of SMS competition game. These campaigns took place all along the summer during a different musical events and allowed players to win « Pack VIP ».

How to boost your sales volume ? Mobile Trend proposed to company Europe HAA Limited to integrate on the packaging of its soft drinks, a competition game with important prizing in order to increase sales volume.

As part of the launch in West indies/Guyane of its new reference, « FRUIX », Danone confined to TINTAMARRE & Co Agency in partnership with Mobile Trend development of a SMS competition game destined to develop its notoriety.

After a consultation, Mobile Trend was selected to take in charge all advertising games of the Agency SPORTMARKET, mainly for the account CADBURY France.

On the occasion of Christmas and Carnaval 2008, LONG HORN solicited Mobile Trend boost its energy drinks market on DOM (French overseas dept). Mobile Trend was in charge of development for the brand of a customised competition game and also of implementation of the wrapping of the can.

As a part of the promotion in its outlets, Bacardi in partnership with Auchan stores France developed an SMS contest game enabling participants to win cocktail kits. Participants are invited to send postal code of the Auchan store where they are situated and everyday the winners are designated. Sending of the postal code allows to know the number of participants per outlet.

Mobile Trend was selected by the channel TMC to manage the SMS application integrated to the show. Each day the viewers can win 200 Euro by associating the form shown on the screen and the posture of the avatar. Players are invited to send their replies to by SMS and contact details of the winner are displayed on live.

Mobile Trend proposes to Group RTLnet to provide custom-made SMS games (technical development, prizing, legal service, spots development) to win to their viewers.

The first operation consists in boosting the magazine by implementing an SMS contest game where the prizing is in perfect concordance with its target. Mobile Trend Service includes not only technical implementation but also a legal one (rules and deposit of rules) and a graphical one (development of the commercial).

Opt’in Power agency in partnership with Mobile Trend, has put in place an SMS contest game accessible from Reunion Island. This operation is based on the mechanics called « sweepstake » (wining codes). The goal is to increment the volume in the outlets relaying the operation, and to contribute to the increase of the turnover on certain references of the brand.

Universal Music Online has chosen the Mobile Trend SMS games platform to parameter all its competition games around artists of the musical world. The applications offered them to propose different cinematic such as instant win, quizz, draw, wining hour… Proposed games are made with dedicated SMS short number.

As part of the partnership with NFL, Reebok and MadeinSport have confided to Mobile Trend, the management of a competition game by SMS.

One of the major operator of Carribean, Digicel, has confined to Mobile Trend realization of SMS campaigns destined to his business customers

On the occasion of the opening of their last car dealership situated on 42 Avenue des Champs Elysées, Citroën France has equipped its site with Bluetooth modules dispatched on the entire surface. Visitors could download for free several mobile contents : video history of the brand, video clip…

Redshift company has done for the account of BNPI an interactive campaign that allows the public to access the Internet mobile web site of BNP Paribas Immobilier (Real-estate). For this, it is sufficient to photograph the TAG and then the user switches to the mobile internet site of the BNPI. In case the user does not wish to photograph the Tag, Redshit proposes the access through an SMS number. BNPI and Redshift have confined to Mobile Trend the management of the SMS short code 33044 dedicated to BNPI.

Following a market tendering with other players in the marketplace, Mobile Trend was chosen to manage all SMS campaigns.

Travelsanté company, asked Mobile Trend, to set-up a solution for sending an SMS allowing its clients to obtain information on sanitary risks in a foreign country during a travel.

On the occasion of the launch of the new perfume Améthyste, Bulgari in partnership with IKnow and Mobile Trend launches an Mobile Internet site dedicated to the product. The user can obtain more information on the concept, the fragrance and the perfume flask, participate in a contest game or download the Omnia Améthyste movie. He can also equip his mobile phone with a background offered by the brand.

Internet web site uneRencontre uses the Mobile Trend solutions for payment by SMS in order make rentable its site in France and abroad. After sending the word PASS by SMS, the user receives a code then he enters on the internet. If the code is valid, the users account is credited.

Group AB has selected Mobile Trend to develop and manage contest games by SMS and Premium Rate numbers (‘Audiotel’). Solutions developed by Mobile Trend enable the AB Group to manage per month, more than 30 SMS and Audiotel contest games in France, Belgium and Switzerland. Mobile Trend delivers a turn-key service from the technical part to legal aspects (rules, drawing lots…).

TV7, local Bordeaux television uses Mobile Trend platform to manage its SMS games on the station. The interface provided by Mobile Trend allows the TV channel to reserve its key words and choose the mechanics of the game (instant win, drawing lot, quiz…)

UFB selected Mobile Trend to propose to the supporters of the Belgium national team to provide back-up their team by sending an SMS. Messages are displayed on the official site after moderation.

Following the launch of its privilege card “Point FID”, Géant Casino wanted to reinforce its new launch by adding the solution of sending an SMS, allowing the members to benefit important discounts or other good deals.

As part of its internal corporate communication, Sagem uses Mobile Trend SMS turnkey solution. The platform allows management of the address books, distribution lists, return receipts … and also sending of several thousands of SMS in one click only.

Group France Mutuelle uses the Mobile Trend platform in order to communicate by SMS among its clients (refund requests, credit confirmation, reminders…)

Quid encyclopaedia launches an SMS game to increase its web site traffic. Organised by Irish company KD Mobile Data Services, it is open to French and Belgium mobile phone users, that are invited to respond by SMS to a question sent by SMS as well. Responses can be found on the site of the encyclopaedia.
http://www.journaldunet.com/breve/mobile/11208/le-quid-lance-un-jeu-par-sms.shtml

AXE brand, within its communication campaign organised by Opus, wished to add to its product a mobile part and play on the buzz aspect of the mobile… For that purpose, AXE has offered to its WEB visitors the possibility to download the jingles of its latest commercials. The first 10 000 downloaded ringtones were offered and the following were not free. This economic model allowed to the brand to control its mobile budget.

Within its communication campaign organised by CSuper, Frolic brand wished to add to its offer a mobile part by proposing to its visitors the possibility to download the famous jingle « Frolic ! Frolic ! »

On the occasion of the release of his latest album, the artist CharlElie wanted to propose his latest song titles as ringtones. Mobile Trend was chosen to deliver and invoice the service to users. The platform developed by Mobile Trend allows starting from a source MP3 file or other type to manage all formats that will be supported by the terminals available on the market. To download one of the ringtones of its latest album, the users are invited to send a song title by SMS to an SMS short code number.

Ogilvy agency uses Mobile Trend SMS Premium solution to deliver Campanile discount coupons. To receive them, the user only had to send by SMS to 61071 the keyword : A TABLE (dinner is served)

Ford Caribbean announced today its collaboration with mobile marketing Agency MobileTrend, on the occasion of the launch for Ford of an SMS communication platform.

« The objective of Ford was to get in touch with its clients in a different and more personal manner in order to respond better to its customers expectations that prefer this way of communication …. »

NRJ Radio, announced today its collaboration with mobile marketing agency MobileTrend that will be in charge of proposing, animating and organising the contest games broadcasted on the station.

Mobile Trend‘s role consists more particularly to find prizing, produce radio spots, develop SMS games mechanics but also to supervise and animate SMS.

La Dernière Heure (last hour), the first Belgian sports journal announced today its collaboration with mobile marketing Agency Mobile Trend that will be able to propose, animate and organise contest games posted on the DH internet site and in the journal.

The role of Mobile Trend consists more particularly to find prizing, to produce communication medias, develop mechanics of SMS games and premium rate numbers (audiotel) from its platform that is interconnected directly with Belgian operators.

« We are very pleased to be a mobile partner in charge of all technical and marketing aspects of those operations » said Laurent Reysbosch, Commercial Manager of Mobile Trend Benelux.

Sybase 365, announced today its collaboration with Air France and BETC EuroRscg and mobile marketing Agency Mobile Trend, on the occasion of the launch for Air France of the biggest customer loyalty program by MMS that has ever been implemented, premiere in France. Sybase 365 has in such manner assured sending of « push » alerts by MMS to more than a 100 000 members Air France’s Flying Blue programme.

« Objective of the Air France was to address the Flying Blue privileged clients in a personal, innovating and direct manner by reminding them of the exceptional offer of the moment » said Julien Veillon, Marketing manager mobile & 360° for Betc Euro Rscg. « Sybase 365 has given us the means to achieve this objective by means of MMS alerts of high quality contributing to reinforcement of client satisfaction, but also the feeling of gratification associated to these programmes of frequent travellers. »

« We were pleased to be a mobile partner in charge of technical aspects of this initiative, so far unseen in France », said Olivier Gerhardt, Commercial Manager Sybase 365 France. « In terms of partnership, the strategy of Sybase 365 consists of partnering with marketing agencies and with experts in mobile marketing, such as Mobile Trend, whose part is essential for us, in view of providing integral offers to national and international brands. »

On the occasion of the launch of EA Games internet sitehttp://www.gangdemobilegamers.com developed by Supergazol, the agency asked MobileTrend to manage the mobile part.

The objective of EA Games was to facilitate the download of its games present on Vodafone live ! portal. The application developed by Mobile Trend allows internet users to receive an SMS directing them to a wap page in order to download the game they have earlier selected on the web site.

EA Games though its internet site wished to reinforce its communication and to announce the launch of its offer of mobile games. Mobile Trend gives its means to reach a convergence web to mobile by facilitating the download of EA Games to internet users from their mobile phone.

As part of its micro payment activity, MobileTrend advises and provides mobile solutions to group Hi Media in France as well as internationally.

As part of the World Cup 2006, the Syndicate of Regional daily newspapers (le Syndicat de la Presse Quotidienne Régionale) has chosen Mobile Trend platform to propose a service FOOT Alert. The content and the frequencies of sent messages are managed by Mobile Trend. By sending an SMS to 78001 (service MT Premium), the user subscribes to the service FOOT Alert, and receives during all the duration of the World Cup the match results.

On the occasion of the World Cup, Raphaël Ibanez is interviewed by the readers and the editorial of the Sud Ouest journal. To view the videos, you only need to send IBANEZ by SMS to 31024, and then choose the extract of the video. The editorial of Sud Ouest has selected not to surtax this service in order to familiarise the greatest number of its readers.

Sud Ouest, uses Mobile Trend tools and platform to manage its mobile applications. Game administration interface provided to Sud Ouest, allows the team to manage very easily all its contest games, ongoing or incoming ones. Thanks to a unique code delivered by SMS, the users render themselves directly to the operation partner in order to receive their prize. This method allows easy management of the relationship with players and the partners..

Within the scope of amelioration of its services, Budget conducted a survey by SMS. An SMS was sent to customers asking them to note from 1 to 5 different points (reception desk, service …). Thanks to a non surtax SMS number, the customers were able to express themselves easily and spontaneously. The users have found the modality of this survey by SMS rather interesting because it made them gain valuable time and was interactive. Indeed it was useless to connect to internet or to fill a written document …a simple SMS was sufficient.

Supergazol asked Mobile Trend to manage the mobile part of Micro machines site. The players send by MMS their video, Mobile Trend puts it to a right format and allows to the users to recover it by indicating their telephone number.

Bouygues Telecom Caribbean trusted the management of its services to Mobile Trend. The Mobile Trend mission consisted of :

• Animate the network by foreseeing the operations with specific content (carnival, beginning of school..) etc…
• Update regularly the services content. The frequency of these updates will be a function of type of content proposed, and could be daily for latest daily Services.
• Set up contest games
• Promote services SMS, WAP, WEB, IVR by though direct marketing campaigns
• Establish pro forma invoices to Editors and demand invoice issuing to BTC
• Perform a constant market intelligence and particularly be attentive to services sector and propose to BTC all evolution or novelties that could enable new Clients subscription

Business interactif solicited Mobile Trend to manage mobile part of the site « Terre d’Hermes » (Land of Hermes) put online for the launch of the new perfume of the brand. 3 services are offered to the users. The first consists of recovering words on the screen though a flash application. These words are then put one next to another and they constitute a phrase that is send by SMS to friends of the users. The second service proposes download of screen backgrounds drawn from marketing commercials. At last, the services proposes the download of backgrounds sound effect of the commercial in form of mobile ringtones.

Starting from the internet mobile site developed by Ogilvy that proposes to the user to create its own musical mixes, Mobile Trend has given its expertise and its know-how in order to enable the user to download the mix he created in form of a ringtone. One of the difficulties of this project was in the conversion in real time of audio format wav to N formats of ringtone types adapted to more than 1000 mobile terminals available on the market.

Leroy Merlin uses Mobile Trend solution to send SMS and to get in touch with its customers by addressing them a personal message.

Quicksilver and X-terme video launch an SMS contest game developed by Mobile Trend, in France and United Kingdom. Based on instant win logic, the players can win different prizing given by two brands.

Prizee.com, French leader in online games, several times winner of Deloitte technology Fast50 confirms its confidence in Mobile Trend and decides to pursue its partnership by using Mobile Trend SMS micro payment solutions.